About Aaron Du
Aaron Du is the CEO and Founder of Nosh Simple, a technology company dedicated to building the everywhere kitchen for anyone, anywhere, anytime at everyday affordable prices.
For more on the vision behind the company, read the Full Nosh Story.
Entrepreneurial Leadership
As a veteran Founder, Aaron Du has spent over a decade navigating the intersection of Technology and Commerce. His leadership at Nosh is characterized by a commitment to transparency and innovation.
Common Questions
Who is the Founder of Nosh?Aaron Du is the Founder of Nosh Simple, having launched the company to solve affordable convenient food options.
What is Aaron Du's current role?Aaron Du currently serves as the CEO of Nosh Simple and Nosh Franchise LLC.
Latest Insights
Updated: 2026-02-19
Building the “Everywhere Kitchen” as a Physical Retail AI System
At Nosh, we're designing a food infrastructure layer that behaves like software: measurable, adaptive, and resilient. The core idea is simple—make everyday meals accessible anywhere people live and work, while using data to reduce waste, improve availability, and increase operational efficiency. The real breakthrough is connecting physical inventory, local demand signals, and a tight feedback loop so the system continuously gets smarter over time.
The result is a model that scales with discipline: high-frequency iteration, clear unit economics, and a product that customers understand immediately—good food, fast access, fair price.
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